Find an MLM Home Based Business That Has An Audience That’s Looking For A Solution.
When someone is desperate it means theyíre looking for a way to fix something – could be a problem with their relationship, their health or their income. A desperate audience to an MLM marketer is one that strongly desires what you have to offer.
The marketer’s key to success is tapping into that desperate audience. Youíve heard by now that an MLM home based business that does the best is one that gives the solution to a problem. That is still correct.
So, how can you define a desperate audience? Let’s look at a scene that takes place all over America on any given day.
Picture a mom with young children. She has worked hard all day long dealing with one issue after another that drained her of all her energy. When she finally gets to leave the office, she picks up the kids from daycare, they’re cranky because they are hungry.
Mom is tired, she has worked hard and just wants a little peace and quiet. She can feel the tension headache mounting. So she pulls into the nearest fast food restaurant and orders a couple of those meals in a box.
The kids get fed, peace reigns and mom is happy. This is one reason that fast food restaurants make so much money. They fill a need for a fast meal. The fact is they are not offering just food for empty stomachs. They have offered the ability to restore calm and quietness for a harried parent. Now that’s a priceless commodity.
Use Your Time Wisely
You want an MLM home based business that solves a problem in such a way that your audience simply cannot live without your solution. And you’re searching for people who are already eager to get what it is you are bringing to the table.
Those people aren’t going to be your co-workers, your best friends or your family. The desperate audience is looking for answers or they’re looking for a way to bring in an income.
You don’t want to spend your time talking to the wrong people and that means anyone who hasn’t expressed an interest in what you’re doing and those who see all MLM as scams.
Stop wasting your time. Those are prospects who will get onboard later when they see how great you’re doing. But in the beginning, focus on the people who have expressed interest. You’ll be happier for it and your time will be used wisely.
You’ll want to find ways to create prospects for your business. After all you wouldn’t buy a McDonald’s franchise and just expect to run it from your friends and family. Qualified prospects make your life and business an easier place to work in.
These are the people who fill out the more information card or have signed up through an opt-in on a website. These are the people who contact the home office and ask to be put in touch with someone in the field. Though their reasons may vary, theyíre desperate to get involved. And those are the prospects that deserve your valuable time and energy.
One of the answers to finding the right MLM home based business could be to ask yourself what it was that drew you to the company. That same pull is why others are looking, too. That’s the audience you want to target. Let them discover your message and you’re off to the races building your successful business.